OTT Data-as-a-Service Leader Prioritizing Corporate-Level Consolidation Conversations With Assistance from Digital Media Consultancy






NEW YORK, NEW YORK, UNITED STATES, July 20, 2021 /EINPresswire.com/ -- PeerLogix (OTCQB: LOGX) , a recognized leader in the OTT data-as-a-service space, has engaged digital media consultancy, JTG Ventures to help the company identify potential synergistic M&A opportunities. JTG founder and managing director, Jonathan Slavin, has been an advisor to PeerLogix since 2018 and will lead the efforts on behalf of the consultancy.


PeerLogix’s unique methodology for the collection and cataloging of streamed content data has been granted a patent by the US government. Simply put, the company’s tech platform sits directly ‘in the stream,’ posing as a content distribution node for the vast majority of the peer-to-peer and long-tail OTT networks, constantly observing and recording content queries and responses. This position provides a completely unique, real-time and first-hand understanding of consumption behaviors in a way unparalleled by any competitors, assuring the highest levels of quality, precision and accuracy for those end users relying on PeerLogix's data to drive revenue for their brands, success for their clients or efficiency to their content acquisition strategies.


PeerLogix Chairman, Kevin Richardson II explains the company’s motivation, “With some pretty high-profile IPO’s and many more strategic consolidations being announced in the past 9 months, especially within the OTT/CTV space, we are excited to conduct a process designed to make ourselves aware of potential opportunities. We have a good vision for both what synergies we might add to our offering and where we believe our offering might add significant value to other larger players and we are enthusiastic to explore all potentialities.”


PeerLogix CEO, William Gorfein adds, “In the past, we have worked with Jon and the JTG team in identifying and structuring strategic partnerships and we know they bring to the table a tremendous breadth of key relationships across the industry. Rather than engaging this process with preconceived notions, we plan to maintain a very open and creative mindset as we explore all options."


“PeerLogix has intentionally maintained a streamlined organizational model, preferring to operate simply as an incredibly unique data source rather than focusing on building teams of client-facing sales and operational resources. The model has worked well to allow the company maximum flexibility in productizing our raw global OTT data, but we feel the time is now for the company to either grow in scope or to become part of a larger organization.”


On JTG's role in the process, Jon Slavin explains, “This is an exciting time in the digital media industry, and especially for the OTT/streaming space. We have always been bullish on PeerLogix's underlying capabilities to deliver highly correlated and actionable streaming viewership data and, with the company’s underlying patents standing as 'prior art' to its closest competitors and its unique position as a publicly traded entity, we believe there are many ways for M&A discussions to evolve. We certainly look forward to bringing some creative opportunities to the table.”



ABOUT PEERLOGIX

PeerLogix (OTCQB: LOGX) is the recognized leader in the global OTT data-as-a-service space. The company tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed from virtually every open-source OTT network, globally. This data can be leveraged to create actionable insights for advertisers, content creators, OTT platforms and strategic investors. For more information visit www.PeerLogix.com


About JTG Ventures

JTG is a new kind of digital media consultancy, focused on identifying, facilitating and supporting revenue streams in truly immersive and 'hands-on' ways. JTG's team of industry veterans seamlessly becomes part of a client's team, implementing scalable strategies, supported by years of 'in the trenches' experience, vast networks of cross-platform relationships and a reputation for delivering real value to all parties. For more information visit www.jtgventures.com.


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Free Ad-Supported Mobile Carrier Engages Digital Media Consultancy to Widen Integration of Premium Ad Inventory Among Brands and Agencies



NEW YORK, NEW YORK, UNITED STATES, June 23, 2021 /EINPresswire.com/ -- TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service, has engaged New York based digital media consultancy, JTG Ventures, to expand its direct advertising sales efforts as the company continues its growth plans for the back half of 2021.


Having spent the last year building out its executive team and positioning for rapid expansion of its ad supported voice, text and video calling consumer facing offerings, TextNow has more recently focused on growing its monetization efforts. Moving beyond advertising exchanges and consolidated demand partners, TextNow is offering brands and agencies the opportunity to work with them directly to create integrated partnerships that allow brands to reach young, diverse, and culturally influential audiences. JTG Ventures, led by AdTech veteran Jonathan Slavin, will act as an out-sourced business development team toward this effort.


“TextNow offers a unique opportunity for brands that want to reach a coveted audience and support our mission to bring free phone service to everyone,” explains TextNow VP of Monetization, Josh Lustgarten. “As we scale our direct sales business, I’m confident that Jonathan and the JTG team have the expertise and deep industry relationships necessary to bring our message and unique value proposition to brands that can leverage sponsorship opportunities across our premium, highly personalized mobile carrier inventory.”


Slavin adds, “TextNow is not only revolutionizing the communications space by offering consumers always free nationwide connectivity with unlimited texting and calling, but they are truly committed to delivering this value to groups and demographics that can most benefit to this offering – multicultural consumers and entrepreneurial start-up businesses. For the JTG team and I, the choice to work with such a cutting-edge company that truly has its heart the right place is a total no-brainer.”


“We look forward to introducing this vision to high profile brands and helping them understand how they can benefit from such a unique interface with such highly sought-after audiences.”

About TextNow Founded in 2009, TextNow is the largest provider of free phone service in the U.S. With offices in San Francisco, Waterloo, and Portland, the TextNow app has been downloaded more than 200 million times globally, helping millions of people stay connected with a free phone number and ad-supported calling and texting over WiFi and a nationwide LTE network. For more information visit https://www.textnow.com/.

About JTG Ventures JTG is a new kind of digital media consultancy, focused on identifying, facilitating and supporting revenue streams in truly immersive and 'hands-on' ways. JTG's team of industry veterans seamlessly becomes part of a client's team, implementing scalable strategies, supported by years of 'in the trenches' experience, vast networks of cross-platform relationships and a reputation for delivering real value to all parties. For more information visit www.jtgventures.com.


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Israeli-Based AI Technology Company for Tier 1 Publishers Engages U.S. Digital Media Consultancy Firm to Drive North American Growth





NEW YORK, NY, US, June 14, 2021 /EINPresswire.com/ -- Browsi, the leading AI-driven ad layout SaaS company, with offices in Tel Aviv and NY, has engaged U.S.-based Digital Media Consultancy, JTG Ventures, to help spearhead and accelerate growth of its publisher focused solutions into the North American marketplace.


JTG Ventures, led by industry veteran Jonathan Slavin, will operate as a fully integrated business development unit, leveraging existing relationships and resources to grow awareness and adoption of Browsi’s technology platform.


Browsi’s cutting edge tech stack employs machine learning algorithms by inserting a layer of AI between a publisher’s content and their ad layout, helping them optimize digital real estate, improve user experience, reduce IVT fraud and maximize ad inventory revenue in real-time. Browsi is trusted by premium publishers including Hearst Newspapers and TMZ.


Browsi CEO, Asaf Shamly explains, “This is an exciting time for us, as we are aggressively looking to hire and expand the awareness and adoption of our AI solution for publishers within the North American market.


We are very familiar with Jonathan Slavin’s experience in developing relationships between publishers and solution providers, and we know the trust that the market has built up in the JTG team. This partnership, then, stood out to us as a valuable first step in accelerating our North American presence, one we plan to significantly build upon in the near and mid-term.”


Slavin adds, “So much of the digital media industry is about optimizing what happens between the ad call and the final placement for the advertiser, but Browsi is focused on using those milli-seconds to optimize the publisher’s digital real estate, user experience and ad layout.


We think it is a fantastic time to be building technology designed to support publishers as they face key challenges including the sunsetting of the cookie, driving true viewability, and the increasing ‘advancements’ in advertising fraud and IVT – all leading to lost time, revenue, and demand side trust.


In short, what Browsi has built for publishers is a true game-changer and we are thrilled to leverage our relationships, resources and understanding of the industry landscape to connect quality publishers with Browsi’s tech platform, especially as Browsi is focused exclusively on servicing publisher partners and not supporting any O&O destinations.”

About Browsi Browsi is a technology focused digital media solution creator, bringing machine learning to the process of publisher inventory optimization and monetization. Browsi's AI platform seamlessly leverages a complex set of data points to produce the highest combination of viewability, revenue scale, fraud protection and UX to publishers’ content real estate - automatically and in real-time.


About JTG Ventures JTG is a new kind of digital media consultancy, focused on identifying, facilitating and supporting revenue streams in truly immersive and 'hands-on' ways. JTG's team of industry veterans seamlessly becomes part of a client's team, implementing scalable strategies, supported by years of 'in the trenches' experience, vast networks of cross-platform relationships and a reputation for delivering real value to all parties.

Contact:

For Browsi: Liora Babo, Head of Marketing, Lioraba(at)gobrowsi.com, www.gobrowsi.com

For JTG Ventures: David Shay, VP Marketing & Operations, dshay(at)jtgventures.com, www.jtgventures.com


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